Following the triumphant conclusion of Taylor Swift's original Eras Tour in December 2024, the Eras Tour: Encore kicked off on March 17, 2025, in Glendale, Arizona—mirroring the original tour's start date—and is slated to wrap up on December 8, 2026, in Vancouver, Canada. This follow-up stadium tour, conceptualized as a deeper journey through Swift's 11 musical "eras," spans over 3.5 hours with a 44-song setlist across 11 acts, incorporating elements from her eleventh studio album, The Tortured Poets Department, alongside re-recorded releases like Reputation (Taylor's Version) and Taylor Swift (Self-Titled) (Taylor's Version) in 2025.

To amplify fan engagement amid the tour's global frenzy, Eras Tour Encore: Fan Fest emerged as an official extension organized by Taylor Nation (Swift's fan street team under 13 Management). Launched in April 2025, these pop-up festivals serve as pre- and post-show havens for Swifties, transforming city parks, arenas, and pop-up venues into immersive "era" wonderlands. Key features include:

• Themed Zones: Dedicated spaces for each era, with decor inspired by albums like Lover's pastel dreamscapes, Folklore's enchanted forests, and Midnights' indigo-lit lounges. Fans can pose with giant props, such as a replica of the Reputation snake throne or 1989's polaroid walls.
• Interactive Activities: Friendship bracelet-making stations (a nod to the tour's iconic tradition), DIY merch customization, and surprise acoustic sets by local Taylor tribute artists or surprise guests (past appearances include Gracie Abrams and HAIM). Eras-specific trivia contests offer prizes like signed vinyls or VIP tour upgrades.
• Live Performances and Sing-Alongs: Karaoke battles of surprise songs, full-set cover bands, and communal viewings of the Eras Tour film. In select cities (e.g., Nashville, London, Tokyo), Fan Fests feature exclusive screenings of behind-the-scenes Encore footage.
• Community and Charity Tie-Ins: Aligned with Swift's philanthropy, proceeds from ticketed Fan Fests support initiatives like Joyful Heart Foundation (for sexual assault survivors) and local food banks. Attendance has surged, with over 500,000 participants across 50+ cities by September 2025, fostering Swiftie connections through shared storytelling sessions where fans swap tour survival tales.