About Us

led by industry veteran Jason Owen. The firm, founded in 2010 and headquartered in Nashville with offices in Los Angeles, specializes in multi-platform artist development across music, film, TV, and theater. Owen, known for his "golden touch" with female artists, previously managed Kacey Musgraves and Kelsea Ballerini (both ACM Award winners in 2025). Sandbox oversees Eilish's career strategy, including her Hit Me Hard and Soft era (album released May 17, 2024; tour ongoing through July 2025), Grammy campaigns (9 wins, 32 nominations), and brand partnerships. This marks a shift from their decade-long partnership with Best Friends Music Management (Danny Rukasin and Brandon Goodman), which guided Eilish from her 2015 "Ocean Eyes" breakout to global stardom. The move aligns with Eilish's recent agency switch to WME (from Wasserman in August 2024) for unified film/TV/music bookings. Key team elements retained: Darkroom/Interscope Records (label), Alexandra Baker (publicist), and family involvement (parents Maggie Baird and Patrick O'Connell). Sandbox's roster now includes Eilish alongside Musgraves, Ballerini, Little Big Town, Faith Hill, and Devin Dawson, potentially opening doors to genre experimentation.